Marcy Jo Anderson

Hi I'm Marcy Jo Anderson and expert in Consumer Products and Services. Beauty, Fashion, Travel and Lifestyle. An amazing Biotech accidental Medical breakthrough in skin care:http://MarcysWorld.ARealBreakthrough.com

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Marcy Jo Anderson is a BUSINESS DEVELOPMENT EXECUTIVE - SALES & MARKETING Dynamic, Strong, Charismatic Hunter and Visionary Leader with proven success capitalizing on opportunities in highly competitive sectors to enhance revenue, expand organizational reach, provide executive leadership of brand development, celebrity and C-suite interaction, wholesale and retail consumer products, promotions and partner endeavors. Multi #1 industry and corporate sales & marketing award winner including two International DMA ECHO Awards from the Direct Marketing Association. Proven track record of repeated pioneer innovations in emerging markets by creating and leading concept and brand creation, development, and promotional launches designed to capture consumer loyalty and profitable sales in B2B and B2C environments. Recognized innovator in Internet marketing and entertainment eCommerce utilizing savvy marketing and sales techniques leading teams to create successful programs targeting niche, multimillion-dollar markets. Consistent over-achiever of client acquisition and revenue targets with proven expertise forging lucrative partnerships in consumer and service products; focused tenacity developing high impact campaigns in entertainment media intellectual properties, apparel companies and consumer merchandise industries generating over $500 Million in profitable career sales. Long standing relationships with C-suite decision makers from global retailers and brands including Disney, Time-Warner, Sony, NBC/Universal, JC Penney, Target, Sears/K-Mart, USC Marshall School of Business.

Brand Partner - Extraodinaire at Nerium International

April 2012 - Present | USA

NERIUM is the BOTOX...except...No Poison injections, No Needles (OUCH!) and No 500 bucks every 6 months! What could be a more PERFECT addition to our LUXURY TRENDS Brand!

Managing Director at MarcysWorld.com

April 2006 - Present | Marina Del Rey, CA

Travel & Lifestyle

President at LUXURY TRENDS, LLC - dba: TrendTweeze Lighted Tweezers

August 2011 - March 2012 | Marina Del Rey, CA

Innovative Beauty Products including: TrendTweeze Lighted Tweezer. Globally Patented. "Waterproof" Lighted Finest Quality Tweezer. Strategic planning and product launch of innovative consumer products including: TrendTweeze internationally patented light-up tweezers. TrendTweeze was recently featured at the exclusive VIP Gifting Suite "by invitation only" to Oscar® nominees and presenters attending the 2012 Academy Awards.

President at Davis-Anderson Merchandising Corp

December 1995 - March 2006 | Los Angeles

Developed and managed programs to create, manufacture, and distribute consumer collectibles for multi award-winning entertainment and fan driven intellectual entertainment properties. Directed concept creation, project planning, contract negotiations and vendor / partner relationships. Developed marketing campaigns. Opened & managed 60-seat call center and staff members to handle ordering and direct-to-customer sales and service. Created database of 3 Million consumers from zero via innovative media campaigns. Created, hired, trained & mentored an award-winning team of artisans, graphic designers, copywriters, photographers and art directors to develop a show-stopping full-color catalog presenting high-demand quality fan collectibles. Managed brand development from inception of a full spectrum of quality fan collectibles, media and fashion items. Drove niche market direct-to-consumer, Internet, and catalog sales to $250 Million revenue. Innovated eCommerce launch of the official HIGHLANDER® website, the inaugural in-house developed intellectual property followed by websites & merchandise campaigns for well-known entertainment brands, incl. Lord of the Rings®, HIGHLANDER®, Xena & Hercules, Marvel, Spider-Man®, Conan®, Zorro®, Peter Pan®, and Legendary Heroes. Developed key relationships with executive-level decision makers in entertainment and consumer products and licensing at NBC/Universal, Newline/Time Warner, Sony, Marvel, Miramax and Technicolor. Partnered with Davis-Panzer Productions and Anchor Bay Entertainment, Inc. to re-master and distribute complete Video and DVD collections through national retailers including Best Buy and Virgin Megastores. Negotiated global contracts including an exclusive partnership with Marto®, globally recognized creator of the finest quality authentic handcrafted collectible items located in Toledo, Spain; created a niche market for collectibles inspired by fan-based worldwide intellectual properties.

Vice President / Director of National Accounts at Speedo

January 1994 - June 1995

Built record of achievement in sales and revenue growth through cultivating national accounts with vital companies for this leading swimwear and sportswear designer and manufacturer.; Created marketing and promotional programs to develop new business across the United States; built partnerships with distributors and retailers such as The J.C. Penney Company, Inc. Implementing corporate programs to generate brand awareness and enhance market presence. Communicated with key decision-makers in global national accounts.

Marketing, Sales, Business Development, Sports, Travel, Friends